American makeup artist Doniella Davy, who won an Emmy for her work on HBO's Euphoria, has announced the launch of her own makeup brand, Half Magic.

Davy shared the news on Instagram, posting 'For the past two years... I’ve been secretly working on creating the makeup line of my literal DREAMS. I couldn’t be more completely over the moon thrilled out of my mind to introduce H A L F ✨ M A G I C and invite you to please follow @halfmagicbeauty because it’s all for YOU'.